meme warfare

This is the spreading of ideas through social media, usually through images and tweets that attack a particular person, organisation, political party, etc., and that bring about a change in public opinion.

ZG: 9

Increasingly we are becoming aware of the threats to society that exist on unregulated social media. Since we also seem to be powerless to do anything about it, we can expect meme warfare to continue.

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narrowcasting

 Narrowcasting has become a term in politics for the transmission of political messages to the particular groups in society that will respond well to them.

ZG: 7

Every election produces a new set of terms to meet a different style of politics delivered in a different way. The crossover from marketing to politics is familiar. This is one of the new marketing terms to make the transition.

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carbon sucker


There is general agreement that we must develop technologies that can save us from the accumulation of greenhouse gases. One method of doing this is to suck carbon out of the air. 

ZG: 3

There are too few carbon suckers around for this to rate highly as yet. But the day may come …

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food shock

At first I thought this might be one stage worse than a food coma, that feeling of indolence that comes over you after a heavy meal. But no, a food shock is the shock to the whole system of food production.

ZG: 7

This is a shock that we may well be experiencing more often. Certainly it is more common to see stories in the media relating to the high prices of fruit and vegetables and other produce as a result of fire, flood, and drought, all of which can now happen simultaneously in Australia.

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ejiao

Ejiao (pronounced [e-jow]) is a gelatin derived from the hide of a donkey, and used in traditional Chinese medicine for the treatment of bleeding, dizziness, insomnia and a dry cough.

ZG: 4

The things that people need and which initiate trade are sometimes surprising. To think that our wild donkeys could be worth a fortune in China!

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HealthSue ButlerComment
consent guardian

We have witnessed the creation of the consent guardian, a person employed by a nightclub, bar or dance venue to oversee what is happening and be there to help someone who is feeling threatened in any way.

ZG: 7

The unicorn with the light-up help beacon is an appealing idea and an elegant solution to monitoring behaviour without being too much of a wet blanket. I suspect that we will have more consent guardians as owners and managers of venues do not want to be held accountable for the bad behaviour of attendees.

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carer credit

Those who are called upon to be carers for family members who are chronically sick or frail, or who are very young or very old, have to give up employment. This has repercussions for them in terms of their superannuation.

ZG: 7

This is probably a term that the carers in our society are familiar with but not one that has widespread currency. Let’s hope that efforts to implement this system make the term more widely known.

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pollination broker

In agriculture the role of the bees in fertilising the flowers is so important and the logistics of hiring hives at the critical moment is so complicated that a job has emerged for the pollination broker.

ZG: 5

This is a jargon word of a niche industry, and therefore not one that most of us would encounter, and yet the pollination broker is so important to our lives.

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scandal fatigue

The notion of fatigue as weariness and disenchantment with a particular issue or phenomenon dates back to the 1940s in America.

ZG: 8

The collection of fatigues that we have identified has been growing quite steadily for some time now, so I predict that there will be more fatigues to come, now that everyone is looking out for them.

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woo

The sceptics as a group have always opposed people attempting to promote a belief or practice with scientific basis. When they found an egregious case of unscientific mumbo-jumbo they would exclaim Wooooo

ZG: 9

Apart from the appeal of this word, there is the likelihood that we will encounter more woomeisters peddling vast quantities of woo in the anti-science future.

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begpacker

The backpacker has morphed into the begpacker, the backpacker who begs in the streets.

ZG: 5

The role that tourism plays in countries where both the economy and the culture are impacted by the visitors has always under question. The begpacker seems to be particularly upfront in taking advantage.

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antinatalism

The world is full of suffering. It is our duty to reduce suffering. The simplest most effective way to not increase the total world suffering is not to procreate.  It is better to stop the problem before it even starts. This is the fundamental tenet of antinatalism.

ZG: 4

I cannot believe that such a negative view of life will attract more than a fringe following.

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bin chicken

There is a breed of humans who have taken on the bin chicken’s name. These are people who raid garbage bins for recyclable cans and bottles.

ZG: 9

I love the way that humans gave these birds this half-derogatory, half-affectionate name, and now it is being turned back onto the humans.

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femtech

This is not feminised technology but rather technology in the service of women.

 ZG: 8

 Ida Tin, the founder and CEO of the company CLUE, which produces a period-tracking app, is credited with coining the term femtech in 2013. It is reasonable to say that the word is here to stay.

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BusinessSue ButlerComment
lifestyle designer

The lifestyle designer is the person you ask to reshape your life.

ZG: 8

The notion of finding suitable employment in life has changed so much over the last thirty years that I really feel I would like to start over again.  I think back to my first job taking the tea trolley around in an accountancy firm.  Such a job and such a workplace would be inconceivable to the lifestyle designers and their protégés.

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universal healthy reference diet

This is a table of the ideal consumption quantities of protein, carbohydrate, minerals, unsaturated oils, etc., which you then have to convert into what you buy at the shops so that the total calorie intake per day for an adult is 2500. 

 ZG: 9

I don’t usually pay much attention to the latest fashionable diet but this one is different.  I have grave doubts that it can be implemented but it is obviously desirable that it should.

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HealthSue ButlerComment
brickbait

The bricks-and-mortar retail shops have been feeling the pinch with more and more of their customers finding it easier to shop online.  So they have devised strategies to entice customers to come back to the shop.

ZG: 5

The threat of online shopping to bricks-and-mortar retail is very real. Whether this is a permanent solution or just a bright idea along the way to whatever happens, we will have to wait and see.

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marketingSue ButlerComment