quiet luxury

Are we finally getting a reaction to the excesses of bling. This new fashion emphasises taste and style.  There is no flaunting of material wealth, no vulgar desire to impress by a demonstration of riches, but an elegance which shows cultivation and discernment.  And which also costs quite a bit. Imagine a clean girl with a lot of money to spend on handbags and sunglasses.

The trick is to recognise that the plain brown leather handbag is in fact a Gucci. This means that you are part of that society which signals wealth in subtle ways. Adherence to particular brands is a feature.

So why now? The theories are that this is a response to the flamboyant parade of extravagance that has become part of social media, that it is a response to the general downturn in the economy caused by Covid, that it is imitative of the style made popular by Succession, that it is a nod to Gwyneth Paltrow who dressed this way during her court case in 2023.

There is also a suggestion that it is perhaps over and that fashion is returning to ostentatious display. Blink and you’ll miss it!