dynamic pricing
The Oasis concerts in Australia will be free of dynamic pricing we are told. The Gallagher brothers have said that it presents ‘an unacceptable experience for fans’. The system is to allow the price of the ticket to rise and fall with demand. This may, in normal circumstances, lead to a number of fans buying tickets at less than the set price when the demand is low and the sellers are trying to stimulate demand. But when there is such huge demand for tickets, as in this case, the price of the tickets escalates wildly. This is called surge pricing. Airlines have established dynamic pricing in their ticketing, with prices rising at different times of the day, and at different seasons, and according to special demand. Customers can choose when they want to travel and at what price. So the practice is common enough. But the circumstances surrounding these two concerts are rather different. Taylor Swift chose not to employ dynamic pricing but usually the performers do not have sufficient clout to argue with the events managers.