clean girl

Think wholesome, natural, effortless beauty with no artifice or ostentation and you have the clean girl aesthetic.  Of course this can only be achieved with a certain amount of help from cosmetics.  That glowing skin didn’t happen by itself.  The shy make-up is carefully chosen.  The hair is slicked back from the face. After that it is a matter of choices in style of clothing and jewellery.  Simple gold hoop earrings seem to be popular.  Neutral colours in clothing are de rigeur with classic styles that never go out of fashion. The white shirt, the black sheath dress, the trench coat.  A certain level of exercise is required — yoga, pilates, cardio workouts.  Clean girls have a diet that is healthy, they get enough sleep, they practise mindfulness. They drink lots of water (being well-hydrated is a priority). They are kind, soft-natured, and shy, but supportive of other women.