finfluencer

Fin as the shortened form of financial is getting to work and making new compounds.  First we had fintech. Now we have finfluencer which is a blend of the fin- prefix and influencer.  

 An influencer is someone who commands a wide audience in social media. They may be someone who is famous in their own right, as a sportsperson, for example, or they may have set up a blog and captured the imagination of followers through their own personalities. Companies with marketing budgets have started allocating money to these influencers in return for a plug for their product. 

 The finfluencer is someone who has set up to be a guru on finance, but not in the old and rather stuffy accountant style.  They engage their audience with their ability to get information across in a laidback style. They do not necessarily have any particular qualifications to hand out advice and there are no regulations governing what advice they can and cannot give, so they have enormous freedom.  The government does not see this as a problem. Their line is that it is the same as getting advice from the bloke at the pub. Some of it is good, some of it is bad.  However, the bloke at the pub is not being paid to share his thoughts or promote products.