gender lens investing

This is an investment approach, a form of ethical investing, that aims to benefit women by shifting investment choices to companies that have a good proportion of women on their board or in senior management, that promote the gender equity of their staff, and that provide products that benefit women. It may not be possible to have all that happening at once in one company, but that is the ideal. By viewing investment through a gender lens it is possible to bring about social change on a large scale.